Warm Up To a Protected Advertising Climate

April 26, 2007 on 12:00 pm | In Uncategorized | Comments Off

Today we announce AdClimate, a new feature of the formidable FeedBurner ad server for blogs and RSS feeds. AdClimate gives marketers and advertisers the power to suppress their ads from being served into content they might deem questionable. By way of example, let's say you have an aversion to the word, "wingnut" and the thought of your ad for pinenuts showing up in a publisher's blog post about the history of wingnuts would be totally unacceptable (hey - who are we to judge?) AdClimate to the rescue. In addition to screening a multi-language default list of inappropriate language, advertisers can submit their own list of keywords next to which they don't want their ad to appear - wingnuts and all. AdClimate is the solution for that awkward adjacency issue that makes advertisers and media planners sink a little lower in their chairs (kind of like lumbar support, but without the foam cushion or unfashionable belt).

If there’s one thing we can say about the content produced by our 393,805 publishers, it's diverse and, some might say, unpredictable. For advertisers, having an extra layer of protection is just the lifevest they need before jumping into the deep end of all that content generated by users. And when we say deep, we’re talking about hundreds of millions of ad impressions from some of the coolest, most provocative and cutting-edge content producers on the Web today. You know who you are.

In the world of distributed media, brands need to be protected which is why the AdClimate concept has been met with very positive feedback from agency execs across the land. One such exec is Tim Hanlon, Senior Vice President, Ventures, at Denuo, the media futures arm of Publicis Groupe who had this to say, "Despite the wealth of quality user-generated content on the Web today, many marketers are still wary of promoting their brands amid the unpredictable landscape of blogs and RSS feeds. As the pioneer in feed-based syndication and advertising services, FeedBurner understands this environment better than anyone, and this advanced form of protection will be an effective measure to address marketer concerns -- ultimately enabling more ad dollars to flow into the distributed media space."

We couldn't have said it better ourselves. AdClimate allows advertisers to reach increasingly fragmented audiences as they turn to new content sources like RSS feeds and blogs, with access to hundreds of millions of new ad impressions. That's good news for ye publishers.

So, who’s afraid of blog and RSS feed advertising? No one now. Learn more about AdClimate or contact a friendly FeedBurner ad person to discuss your campaign needs.

Brand on.

Fox News/Web MD report on new study showing danger of even one high fat meal

April 25, 2007 on 7:46 pm | In Main Page | Comments Off

 

In this WEBMD report via Fox News, we learn that a new study has found that even one high fat meal may have negative cardiovascular implications.  Specifically, the study found that one high fat meal may increase stress on the heart.

Study author Tavis Campbell, PhD, assistant professor of psychology at the University of Calgary:  “What’s really shocking is that it’s just one meal.  It's been well documented that a high-fat diet leads to  atherosclerosis , hardening of the arteries, and high blood pressure, and that exaggerated and prolonged cardiovascular responses to stress are associated with high blood pressure in the future."

In the study one group ate a high fat meal and one ate a low fat meal with the same number of calories and sodium.  Stress tests conducted two hours later showed that, “regardless of the task, the blood pressure response was greater among those who ate the high-fat meal than those who ate the low-fat one.”

While I normally tend to feel that total calorie consumption trumps worrying too much about fat content, per se, this study would tend to corroborate the long held medical view that a heavy fat diet is dangerous for your heart.  In fact, even one heavy fat meal is dangerous for your heart.

 

The Universal Language of FeedBurning

April 18, 2007 on 8:47 pm | In Uncategorized | Comments Off

For those of you playing the FeedBurner Around the World game, please place your left hand on the "Flame Thrower" square while we take a moment to catch everyone else up.

Unbeknownst to the lot of us who've been contentedly minding our stats, stockpiling our reserve of Headline Animators, and tending to our FeedFlare gardens, FeedBurner has quietly spread to the four corners of the earth. For real. We have resellers in Japan, Spain and Russia, our customer base includes thousands upon thousands of feeds from publishers all over the world and our flame-o-con burns brightly for millions of subscribers in 190 different countries. It's irresistable — even Ewan and Charley plotted their route straight through picturesque FeedBurner Country. (Hey, that movie looks familiar.)

In the spirit of at least one burned feed for every online publisher, we are proud to announce the latest enhancement to the FeedBurner.com site: Multilingual support for Brazilian Portuguese, Russian and Spanish. (Stand by for German, Italian, and French, coming soon from the FeedBurner Reparto di Romanze Sprachen et Patisserie). Today, if you enter our site via FeedBurner.es or FeedBurner.ru, you will see FeedBurner in either Spanish or Russian, respectively. To view all language options, select your choice from the new Languages page. (Note our CEO's transformation into the formidable Ricardo “la Perla de Oaxaca” Costolo.)

We would especially like to thank our fine community of translators (a full list appears below). These talented folks localized (and continue to localize - we change things a lot around here!) our site content and then passed the baton to our in-house team, Matt, John, and Alden who then brought it all home. There's still a long way to go, so if you would like to lend your skills to the multilingual cause, let us know today. We're especially interested in Dutch, Chinese, and Hindi. And Klingon. Having spent some time in Canada, we're hoping to be able to do the Canadian English version here in-house. Analyse, Optimise, Publicise, Monetise, and let's not forget - Troubleshootise. Doon. Eh-to-Zed.

And now, those aforementioned propers:

Brazilian Portuguese

Russian

Spanish



A quick update from Japan
Speaking of the FeedBurner world view, business is good for our partners in Japan who have added a slew of new publishers to the FeedBurner family including some big ole feeds from AllAbout, Golf Digest Online, ASCII.jp.

FeedBurner Japan is also seeing more advertising dollars flowing into our ad network for blogs and RSS feeds, no doubt due to this clever ad.

ad

Sayonara. Adios. Ciao. tlhIngan jIHbe'!

Cost vs. compliance: Physicians encouraged to discuss prescriptions

April 18, 2007 on 6:23 am | In Profession | Comments Off Patients often fail to follow doctors' orders because they can't afford the medication. Talking with patients about money is one step toward changing that.

Massachusetts considers requiring all surgeries to be videotaped

April 18, 2007 on 6:23 am | In Profession | Comments Off Doctors and plaintiff lawyers are the bill's biggest critics, saying the doctor-patient relationship would become a Hollywood production.
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